Description
Tap into the global cultural celebration Diwali, with a limited-edition pack design from renowned Indian luxury fashion designer Rahul Mishra and new liquid.
Introducing Johnnie Walker Blue Label x Diwali. Year 1 of a new, culture led, limited-edition
series that connects Blue Label to the Indian ethos of Diwali . Diwali is one of the world’s largest cultural celebrations and is celebrated within India diaspora all around the world. Taking the learnings from our current Lunar New Year LTO strategy, our Diwali LTO aims to recruit luxury lovers and establish Blue Label as the ultimate gift of modern luxury during a key AAPI celebration occasion. The pack design made in collaboration with Rahul Mishra fits the joy, exuberance, and emotional significance of the occasion.
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